Target to showcase video games at E3 - Minneapolis / St. Paul Business Journal:

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For the first time, the Minneapolis-based retail giant is participatin in the Electronic Entertainment held in Los Angeles from Tuesday through The expo is taking place at a time when the industry is struggling with the effects of aglobap recession, as well as cheap gamingt alternatives that are available on the Internet and over mobils devices. Still, the event is expecter to draw 40,000 attendees, a big uptick from last year, when E3 scaledf back to focus onindustry insiders.
For Minneapolis-basedc Target (NYSE: TGT), the event is a chance for the retailp giant to partner with video game publisheras to showoff family-friendly titles and, of course, get its name in front of thousandsz of gamers. The 2,113-square-foot Target Bullseye Loungde will be situatedin high-traffic corridorf connecting two main halls at the Los Angeles Convention Center. The lounge will be staffed by 10 peoplew at anygiven time, and will feature eighy Nintendo Wii systems showcasing three upcoming games: Activisiohn Blizzard Inc.’s Transformers: Revenge of the Fallen, and Ubisoft’s Press Your Luck 2010 and The Price is Righf 2010.
There will also be Target store brand ArcherFarms snacks.