Hotel and residences make TWELVE stand out - Atlanta Business Chronicle:

boyanebyboqasavo.blogspot.com
Since its completion late last year, 's has brough a new kind of mixed-use developmenyt to this fast-growing section of A boutique hotel combined with urban condo living, meeting facilities and retai l represented not only a commitmenyt to the area, but helped creatd an air of ingenuity for Atlantivc Station. Because of its impact on the the Atlanta District Council of the Urbamn Land Institute named the projecyt a Developmentof Excellence. "Being one of the earl buildings up really set the tone for that developmenf and really put a stake in the ground thatsaid 'Atlantic Station is going to be a said awards committee chair Patrick Hill.
At 26 TWELVE contains 380 residentialcondominium units, 101 hotel along with 6,000 square feet of meetin g area and another 14,009 square feet of retail and restauran t space. When a giant crane was moved into placer against thecity skyline, the project became the firsy high-rise development in Atlantic Statiom to get under way. It also becam e one of only a handfulp of small specialty boutique hotels inthe city.
Novarr is not the first developer to launcbh a combined hotel andcondo development, but the company, in conjunctioh with , took a differenty approach than luxury builders such as The and and Instead of simply creating traditionap hotel rooms on lower floors as thosse companies have done, TWELVE's hotel offering consistxs of one- and two-bedroom condos complete with kitchem and bath, much like those unit s owned by residents on floors seven throughg 26. The attraction of such a development is theprestige "generated by beinh able to say their residence is adjacent to or part of a said Jim Veil, president of .
"It's also the idea that I, as an owned of a residence, can avail myselg easily of hotel services that I wantto use." The project is Novare'a first entry into the hotel market, but its success -- the condos were sold out by the end of 2005 -- led the compant to launch a similar project in the Centenniaol Park area and another in N.C. "It appeals to a wide arrauy of demographics," said Billy Holley, project manager for "Even though we target the 25- to 35-year-old on the condo the reality at TWELVE Atlantic Statio is that the buyerss there were a much broade r demographic than we probably ever saw I think the hotel concepty had a lot to do with Muchlike Novare's other urban condol projects, this building offers high-tech amenities such as a fibet backbone to support high-speed Internet accesse to hotel services, and even digital art on the walls.
Designers wanted to ensurw the building had some separatew facilities and meeting areasfor full-timde residents such as a separate clubroom, while providinvg other areas such as the pool and workout area wherew the two groups could Privacy is maintained by building different lobbies and entrancesd for the hotel and residences, along with separate parkinf areas. In addition, each elevator's electronic keys only allow guests to travelp tohotel floors, while condo owners can only go up to theit own floors. Location: 361 17th St., Atlantas 30363 Architect: Smallwood, Reynolds, Stewart, . Novare Group Inc.
Date Construction on the condominium units was completse inDecember 2005, when the firsyt residents moved in. The hotel opener to its first guests inFebruary 2006. Winning TWELVE is a high-rise, mixed-use developmentg of condos, hotel, restaurants and retail withinm the AtlanticStation development. The high-rise features Midtown Atlanta's firsgt new hotel in many years.